--- title: Conduct — Embedded marketing leadership for growing NZ businesses description: Most businesses have people doing marketing. Few have someone making sure it's actually working. Conduct fills that gap — senior marketing leadership without the full-time cost. image: https://www.conduct.co.nz/hubfs/Logo%20navy%20background%20(1200%20x%20627%20px).png --- [Skip to main content](https://www.conduct.co.nz#main-content) [![Logo Web header (213 x 40 px) (1)](https://www.conduct.co.nz/hs-fs/hubfs/Conduct%20Logo/Logo%20Web%20header%20(213%20x%2040%20px)%20(1).png?width=213&height=40&name=Logo%20Web%20header%20(213%20x%2040%20px)%20(1).png) ![Logo Web header (213 x 40 px)](https://www.conduct.co.nz/hs-fs/hubfs/Conduct%20Logo/Logo%20Web%20header%20(213%20x%2040%20px).png?width=213&height=40&name=Logo%20Web%20header%20(213%20x%2040%20px).png) ![Logo Web header (213 x 40 px)](https://www.conduct.co.nz/hs-fs/hubfs/Conduct%20Logo/Logo%20Web%20header%20(213%20x%2040%20px).png?width=213&height=40&name=Logo%20Web%20header%20(213%20x%2040%20px).png) ![Logo Web header (213 x 40 px)](https://www.conduct.co.nz/hs-fs/hubfs/Conduct%20Logo/Logo%20Web%20header%20(213%20x%2040%20px).png?width=213&height=40&name=Logo%20Web%20header%20(213%20x%2040%20px).png)](https://www.conduct.co.nz/www.conduct.co.nz?hsLang=en-nz) - [The problem](https://www.conduct.co.nz#theproblem) - [How it works](https://www.conduct.co.nz#howitworks) - [About me](https://www.conduct.co.nz#aboutme) Open main navigation Close main navigation - [The problem](https://www.conduct.co.nz#theproblem) - [How it works](https://www.conduct.co.nz#howitworks) - [About me](https://www.conduct.co.nz#aboutme) - [Book a call](https://meetings-ap1.hubspot.com/jolie) [Book a call](https://meetings-ap1.hubspot.com/jolie) ### Embedded marketing leadership # Make your marketing count. ##### Most businesses have people doing marketing. Few have someone making sure it's actually working. ##### That's the gap Conduct fills, senior marketing leadership, without the full-time cost or commitment. [Book a call](https://meetings-ap1.hubspot.com/jolie) [How it works](https://www.conduct.co.nz#howitworks) ### 20 years experience. Multiple industries. [![Love taupo ](https://www.conduct.co.nz/hubfs/Love%20taupo%20logo.png)](https://www.conduct.co.nz/www.lovetaupo.com?hsLang=en-nz) [![WRT-LOGO-TRANSPARENT](https://www.conduct.co.nz/hs-fs/hubfs/WRT-LOGO-TRANSPARENT.webp?width=500&height=500&name=WRT-LOGO-TRANSPARENT.webp)](https://www.wairakei.co.nz/) [![HCC-logo-black](https://www.conduct.co.nz/hs-fs/hubfs/HCC-logo-black.webp?width=1278&height=637&name=HCC-logo-black.webp)](https://www.huttcity.govt.nz/) ![hutt logo](https://www.conduct.co.nz/hs-fs/hubfs/hutt%20logo.jpg?width=774&height=547&name=hutt%20logo.jpg) ![Flybuys logo](https://www.conduct.co.nz/hs-fs/hubfs/Flybuys%20logo.png?width=512&height=310&name=Flybuys%20logo.png) [![national-australia-bank-nab-vector-logo](https://www.conduct.co.nz/hs-fs/hubfs/national-australia-bank-nab-vector-logo.png?width=400&height=400&name=national-australia-bank-nab-vector-logo.png)](https://www.nab.com.au/) ![Chateau Tongairo Logo](https://www.conduct.co.nz/hs-fs/hubfs/Chateau%20Tongairo%20Logo.jpeg?width=225&height=225&name=Chateau%20Tongairo%20Logo.jpeg) ### Embedded marketing leadership # Make your marketing count. ##### Most businesses have people doing marketing. Few have someone making sure it's actually working. ##### That's the gap Conduct fills, senior marketing leadership, without the full-time cost or commitment. [Book a call](https://meetings-ap1.hubspot.com/jolie) [How it works](https://www.conduct.co.nz#howitworks) ### 20 years experience across hospitality, government, financial services and tourism. [![Love taupo ](https://www.conduct.co.nz/hubfs/Love%20taupo%20logo.png)](https://www.conduct.co.nz/www.lovetaupo.com?hsLang=en-nz) [![WRT-LOGO-TRANSPARENT](https://www.conduct.co.nz/hs-fs/hubfs/WRT-LOGO-TRANSPARENT.webp?width=500&height=500&name=WRT-LOGO-TRANSPARENT.webp)](https://www.wairakei.co.nz/) [![HCC-logo-black](https://www.conduct.co.nz/hs-fs/hubfs/HCC-logo-black.webp?width=1278&height=637&name=HCC-logo-black.webp)](https://www.huttcity.govt.nz/) ![hutt logo](https://www.conduct.co.nz/hs-fs/hubfs/hutt%20logo.jpg?width=774&height=547&name=hutt%20logo.jpg) ![Flybuys logo](https://www.conduct.co.nz/hs-fs/hubfs/Flybuys%20logo.png?width=512&height=310&name=Flybuys%20logo.png) [![national-australia-bank-nab-vector-logo](https://www.conduct.co.nz/hs-fs/hubfs/national-australia-bank-nab-vector-logo.png?width=400&height=400&name=national-australia-bank-nab-vector-logo.png)](https://www.nab.com.au/) ![Chateau Tongairo Logo](https://www.conduct.co.nz/hs-fs/hubfs/Chateau%20Tongairo%20Logo.jpeg?width=225&height=225&name=Chateau%20Tongairo%20Logo.jpeg) [![Groov+Logo+BLACK\_300px](https://www.conduct.co.nz/hs-fs/hubfs/Groov+Logo+BLACK_300px.webp?width=301&height=141&name=Groov+Logo+BLACK_300px.webp)](https://www.groovnow.com/) [![UcuilagiLogoColoured\_2x](https://www.conduct.co.nz/hs-fs/hubfs/UcuilagiLogoColoured_2x.png?width=2000&name=UcuilagiLogoColoured_2x.png)](https://www.ucuilagi.com/) --- The problem ## Do you know if your marketing is actually working? > Marketing is happening in your business. Someone is posting, running ads, sending emails. But when you walk into a Monday morning meeting and someone asks "is it working?" Do you have a clean answer? > Pipeline feels unpredictable. You're not sure which lever to pull when it drops. You've got people doing marketing, but nobody who owns whether it's driving revenue. That's not a marketing problem — it's a leadership gap. Conduct fills it. [Book a call](https://meetings-ap1.hubspot.com/jolie) [How it works](https://www.conduct.co.nz#howitworks) # How it works #### A single engagement built around accountability at every stage.  ![AZ2tU7lZVV7KrL0ZjxyRKA-AZ2tU7lZVCUPq\_4zAnGBYA](https://www.conduct.co.nz/hs-fs/hubfs/AZ2tU7lZVV7KrL0ZjxyRKA-AZ2tU7lZVCUPq_4zAnGBYA.jpg?width=724&height=724&name=AZ2tU7lZVV7KrL0ZjxyRKA-AZ2tU7lZVCUPq_4zAnGBYA.jpg) #### Marketing Assessment A clear picture of what's working, what isn't, and where marketing is disconnected from revenue. Designed to over-deliver and give you something immediately useful. ![Marketing playbook icon](https://www.conduct.co.nz/hs-fs/hubfs/AZ2tVBALzQou_LEqPvEovA-AZ2tVBALt777YmZELzd9NA.jpg?width=604&height=652&name=AZ2tVBALzQou_LEqPvEovA-AZ2tVBALt777YmZELzd9NA.jpg) #### Marketing Playbook A practical 12-month marketing plan structured around your revenue goals. Clear priorities, the right channels, and a rhythm your team can actually work to — with a way to measure whether it's delivering.         ![AZ2tVHE8UOullmS9KPMPPA-AZ2tVHE8WpiXMN32RMadNw](https://www.conduct.co.nz/hs-fs/hubfs/AZ2tVHE8UOullmS9KPMPPA-AZ2tVHE8WpiXMN32RMadNw.jpg?width=709&height=709&name=AZ2tVHE8UOullmS9KPMPPA-AZ2tVHE8WpiXMN32RMadNw.jpg) #### Marketing Leadership A plan without accountability is just a document. We stay embedded in your team, reviewing performance, directing focus, and keeping your marketing on track as your business grows. ![Jolie - Mt Biking](https://www.conduct.co.nz/hs-fs/hubfs/Jolie%20-%20Mt%20Biking.png?width=540&height=418&name=Jolie%20-%20Mt%20Biking.png) About me ## Built on experience. Driven by results. > Twenty years inside marketing functions — leading teams, managing agencies, running campaigns across New Zealand, Australia, the UK and the Middle East. Hotels, banks, tourism destinations, councils. Big budgets and small ones. Global brands and local ones. > I started Conduct because I kept seeing the same gap — marketing happening in businesses, but nobody accountable for whether it was actually driving revenue. I'd lived that gap from the inside. Conduct is my answer to it. [Book a call](https://meetings-ap1.hubspot.com/jolie) [![Logo Web header 25060 white](https://www.conduct.co.nz/hs-fs/hubfs/Logo%20Web%20header%2025060%20white.png?width=250&height=60&name=Logo%20Web%20header%2025060%20white.png)](https://www.conduct.co.nz/www.conduct.co.nz?hsLang=en-nz) Making marketing count - 2026 Conduct. All rights reserved.